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PRRADS Online

What is the PRRADS Ratecard service?

The PRRADS Ratecard Service [PRRADS] is the primary product in a range of directories from Nielsen Media. PRRADS is a comprehensive breakdown of all New Zealand media (over 2,000 listings) encompassing

Advertising Agencies
Cinema
Directories
Events
International Magazines (with a New Zealand rep)
International Newspapers (with a New Zealand rep)
Letterbox Advertising
Magazines
Media Services
New Zealand Post Letterbox Advertising
Newspapers
Online Advertising
Out-of-home
Radio Stations
Television

The information includes address and contact information, readership and editorial profiles, advertising deadline data, comprehensive breakdown of advertising rates and mechanical specifications.

The Directory also contains a comprehensive Media Services Directory that encompasses Associations, Multiple Publishers, Media Representatives, PR Consultants, Research, Foreign Correspondents, Computer Graphics, Direct Mail, Marketing, Photographers/Photo-libraries, Video & Film Producers, Graphic Designers/Production, Specialist Services, Special Events Organisers, Exhibition Organisers/Display Consultants, Printers/Print Services, Desktop Publishers, Signage Signwriters (approx 500).

Agency subscribers use PRRADS to plan, buy and implement advertising media campaigns. It is considered the New Zealand agency media bible and an essential tool for advertising agency media planner buyers and agency production departments.

As well as information about all media categories there are detailed and easy to use search and query functions to choose and list media by.

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